Real Adventures. Real Conservation. Real Story to Tell
Aloha! PacWhale Eco-Adventures is Maui’s original eco-conscious whale watching and snorkel tour operator — and we’re also the on-the-water arm of Pacific Whale Foundation, a 501(c)(3) marine conservation nonprofit that’s been researching and protecting whales, dolphins, and the ocean since 1980. Every tour we run helps fund that research, which means every guest (and every piece of content) is part of something bigger than a great day on the water.
We’re inviting a small group of Instagram and TikTok creators who genuinely love the ocean to come aboard PacWhale, experience Maui’s marine life up close, and help us share that story with a wider audience — all while modeling safe, respectful, and responsible ways to enjoy whales, dolphins, and the sea.
What You’ll Receive
A Front-Row Seat to Life on the Water
Creators selected for the program get firsthand access to PacWhale’s tours and the conservation mission behind them, including opportunities like:
- PacWhale Excursions — Join us on the water for whale watching, snorkeling, or ecotour experiences around Maui, guided by our marine naturalists.
- Behind-the-Scenes Access — See how PacWhale’s crew and Pacific Whale Foundation’s research team work together, from responsible whale-watching practices to real humpback whale monitoring and habitat protection.
- Storytelling Support — Our team will brief you on the science, the ʻāina (land and sea), and the “why” behind each PacWhale experience, so your content is accurate as
well as beautiful. - A Platform for Purpose — The chance to align your content with a trusted Maui tour brand backed by a respected ocean conservation nonprofit, and reach an audience
that cares about sustainability and marine life.
In return, we ask that you share your PacWhale experience authentically with your followers — showing the wonder of Hawaiʻi’s marine life alongside the conservation story that makes it possible, and modeling responsible, low-impact ways to enjoy the ocean.
Who We’re Looking For
Ocean-Minded Storytellers
We’re looking for Instagram and TikTok creators who are as passionate about the ocean as we are. Ideal partners:
- Create content around ocean life, travel, sustainability, science, or Hawaiʻi
- Have an engaged, authentic following (rather than simply a large one)
- Can speak credibly and respectfully about marine conservation, cultural sensitivity, and Native Hawaiian values
- Support responsible wildlife viewing — no chasing, touching, or crowding marine animals — and share PacWhale and Pacific Whale Foundation’s opposition to keeping whales and dolphins in captivity
- Are comfortable creating content that’s educational as well as beautiful, not just scenic